About Jou Jou

Fashion is therefore one of the crowning achievements of western civilization or it is incontrovertible evidence of consumers culture’s witless obsession with the trivial and the unreal. It is either creative to the point of being an ‘art’, enabling individuals and cultures to express their inner feelings and personalities, or it is exploitative to the point of criminality, forcing people to work and spend more than is healthy for them or society…” (Kurt W. Back, ‘Modernism and Fashion’)



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